Hi, I’m Edu Balestra — I write, creative-direct and create content using AI.

Yes, I mean AUDACIOUS INTELLIGENCE.

Like the sound of that? So you’re in for a good time.

I worked at Adam & Eve DDB London, Grabarz & Partner Hamburg, BBDO Berlin and DDB Düsseldorf. As a freelancer, I worked with more than 50 agencies worldwide, including Jung von Matt, Accenture Song and Scholz & Friends, Hamburg, Adam & Eve Berlin, HeimatTBWA Düsseldorf, MullenLowe, Ogilvy, W+K, Mother and Grey London, BETC Paris, GUT Miami, DEPT Amsterdam and VML São Paulo. I was a teacher at School of Communications and Arts London, Escola Cuca São Paulo and Miami Ad School Hamburg and Berlin. But let’s get down to what matters.

You must must be wondering if I can do manifestos and big ideas. I will let an Arsenal legend answer that one.

Made with Lipe Faria and a wider team at @ MullenLowe UK and MullenLowe Brazil - see more of the project here.

What else can I do? Oh, I can shock people in a TV commercial. (Just not as much as those kids).

Made with Henry Westcott at Grabarz & Partner, more details here

I can make ads people don’t want to skip. And when they have no choice, least I can do is fast-forward them.

Made with Sarah Roach at Gorillas in-house

Can I create a “Naughty List” for a groceries’ app and get Santa to dress naughty in the naughtiest clubs of Berlin?. Apparently yes.

I can take the iconic NY’s Christopher Street to Roblox and make Gen-Z learn about how the LGBTQ+ movement started.

Made with Patrick Dúver and a wider team at JvM Nerd - see more of the project here

Or I can donate life in the virtual world, just to remind gamers to donate in the real one.

Made with Pedro Americo and Luis Gatti at BBDO Berlin - see more of the project here

I can do a big brand relaunch with a pun. Or 10.

Made with Yagmur Ruzgar and Sarah Roach at Gorillas In-House

“Great, Mr Balestra… but can you do funny films? We need to bring humour back to adv…”. SO GLAD YOU ASKED.

Made with a wider team at Adam & Eve Berlin - see more of the project here

Made with Herny Westcott at Adam & Eve DDB. See more of the project here

Did I just catch you wonder if I can “do social-first?”

First of all, I’m 37, not 73.

And if by do you mean write, act, produce and direct then yes, guess I can…

Speaking of writing and acting, I can also be an odd time traveller visiting his modern hometown in an incredible production by @dreamscope_film.

Hm, what else can I do? Oh, I can arrange weddings.

Made with Henry Westcott and a wider team at Grabarz & Partner. See more of the project here.

I can rescue sad emojis with happy ice creams.

Made with Henry Westcott at Adam & Eve DDB. See more of the project here.

And I can definitely make cool music videos with experiments triggered by sound (because why not).

Made with Henry Westcott at Adam & Eve DDB. See more of the project here.

And the part you will appreciate the most? I can give your pitch deck a MEMORABLE NARRATIVE, not just another “here’s the recap, here’s the strategy, here’s the creati…zZzZZ"

(that wins more pitches than exhausting your team trying come up with 17 activations, if you ask me).

This is it.

In the unlikely event you still can’t tell what I can do, here’s more traditional, social, culture and comedy work. Knock yourself out.

Now here’s something I don’t seem able to do: a new e-mail account.

Hence you’ll contact me at my good old dudubalestra@hotmail.com

Thanks for laughing.