Dirt is Glory
As a brand that stands for dirt, Persil couldn’t just support Arsenal FC, but also the Arsenals that play on the dirtiest pitches of amateur football.
OMO Varzenal Cup — 8 amateur clubs from Brazil called “Arsenal” fighting for a chance to find glory in the Emirates Stadium.
made with the teams from MullenLowe UK and MullenLowe Brazil
The case film
the launch film
The livestream
The experiential on sxsw London
