Project Três Advent Calendar
Project Tres is a wonderful independent organisation that supports women in India and Kenya to become financially independent.
For the fundraising campaign, we came up with the concept “This Christmas, they are looking forward to your support”, turning their instagram grid into an advent calendar.
Every day a new post. The reels were packed with silliness, dances, memes and challenges, gaining reach and raising awareness about Project Tres, bringing different audiences to the page. While the carousels talked through the serious work and the impact the Project has been having in these women’s lives.
Very proud of this one. The campaign reached the target. The ladies felt a lot of joy participating. And most importantly, the project keeps doing their solid work.
If you resonate, you can become a monthly donor too here: https://projecttres.com/
Made by me and the amazing team of volunteers at Project Tres.